Sunday, 9 January 2011

Spoof logos - Massive laughathon


Man vs Wild

I've recently been looking at integrating more online marketing related content into the Machine_D blog, and have come across some pretty funny spoofs! Aside from the spoof / guerilla marketing post and have more business banter articles that I recently added I wanted to also add some extra content of innovative and daft logo spoofs that I've seen circulating the web! Although these logos have a lot of irony in them, some of the designs actually even undermine the company which they're advertising, most of the logos you'll see are recognisable instantly which further underlines my point about the importance of having business branding, particularly when starting up. See how many of the following you can recognise! 
Soldier Front G Coin

And this one isn't really a logo, but something I sumbled upon, found funny, and thought I'd share with you good readers :D 

Monday, 3 January 2011

New Years Resolution - Have More Business Banter

MachineDaena's new years resolution is to have more 'business banter'. Not that this needs an explanation but basically I want to be more 'business' but in a fun and banterful way! Since establishing Machinedaena's Blog I've learn't far more than I thought I would about online marketing, online business, online social networking and business in general. In 2011 I want to continue to learn and utilise the online community to share my efforts and to hopefully make some cash / ding on the journey! 

What this means for the blog is that I'll be adding more lolocaust (a genocide of laughter out loud) moments of banter in the articles, whilst I hope to improve the level of business advice and learning capacity of the content. Not everyone enjoys learning new things and it can be boring. Not everyone enjoys business, and that also can be boring. However learning and business don't have to be boring. In 2011 I will be exploring new ways of adding some laughter and banter into the process and as mentioned in my last post I shall be using social networking tools MORE, particularly Youtube. Look out for/subscribe to Machinedaena's Youtube content in tandem with the blog. 

My first business banter will be about logos. As you all know a business logo can be essential to success and in itself can be worth millions, even billions of pounds. A logo helps people recognise your business, your services and remember the service or product that they received when they last visited. A logo also can help distinguish you from a competitor and often acts as a reference point to what your business does. If you're starting in business it's essential that you pay due care and attention to your branding and logo. You don't have to spend any money on it, particularly if you are a small business or start-up, but making your logo look catchy, pretty and something to remember is fantastically important and doesn't have to cost the earth. A logo contributes heavily towards your businesses brand which in essence is the overall public perception of you and what you do.

Can you guess which are the top 10 valued brands in the world? The answers are at the bottom of the page. Now for some business banter. Here are some my Top 10 not so good logos / brands for your pleasure:

Answers - Top 10 most valued brands in 2010
1Coca-Cola70,452 ($m)
2IBM64,727 ($m)
3Microsoft60,895 ($m)
4Google43,557 ($m)
5GE42,808 ($m)
6McDonald's33,578 ($m)
7Intel32,015 ($m)
8Nokia29,495 ($m)
9Disney28,731 ($m)
10Hewlett-Packard26,867 ($m)
Mythbusters - 468x60